What happens in Vegas doesn’t always stay in Vegas. Unless your name is Britney Spears and you signed a $30 million deal for a two-year residency, because in that case you sure would. There comes a point in some artist’s careers when they have reached that legendary status that merits a retrospective peek back into their musical journey. Though with Vegas comes plenty of contingencies, posing the question: is the prestigious Sin City residency the best career move?
With the recent announcement of Britney’s Vegas deal, you could almost hear the money being thrown left and right. A massive remodel of the Planet Hollywood resort venue, a reported $100k press stunt on Good Morning America (helicopter desert landing included), and the list goes on. The show, Britney Spears: Piece of Me, is being billed as an intimate 90-minute concert experience with a club meets theater vibe. In total, Spears is slated to perform a total of 100 shows between 2014 and 2015 with the possibility of adding even more. And despite the rumor mill churning with stories of bombing at the box office, reps for both Spears and Ceasers Entertainment insist that the shows are selling fantastically well and the demand has them scrambling to unveil the next batch of dates. Flights are being purchased and hotels are being booked as Britney fans from all over the world prep their mass migration.
The deal comes with limitations though, as it has been speculated that it ensures the only place to see Spears perform domestically for the next two years in the will be on the Strip. With her eighth studio album dropping in early December, this blocks out the possibility of an actual tour… something foreign to the pop music scene. However for Britney, this deal couldn’t be working out more in her favor if she tried. Not only does she get to be stationed in one place for extended periods with her children and avoid the constant travel, she’s getting paid likely the same amount (if not more) as she would per show on the road! Tour or no tour, the album will sell and the singles will be hits because she is at a stage in her career where that isn’t even a question. It takes a true superstar to sit pretty and have the fans come to you, and if anyone can do it, it’s Britney… b***h.